In a recently published white paper, authors Rick Coyne and Bob Borsch asked the question, “What does a club do when new member acquisition stalls, the club offering loses relevance, cost base is too high, and capital formation capability deteriorates, all at the same time?”
Not like the traditional doom and gloom narrative we have all seen so often, this paper offers real life business modeling and solutions. A 6 hour CMI workshop has been designed to provide an overview of the white paper and business modeling solutions to drive membership growth, enhance retention and increase usage and satisfaction.
Using this as a backdrop for the workshop, the speakers will tie these disciplines into a comprehensive process as follows:
Are your fundamental success issues driven by an ongoing team process or relegated to an annual event?” Is member programming and strategy based upon objective market research, evaluation of member's needs and what fits best to the member and market demographics? Very few private clubs develop their strategy and programs to fit with member's and market needs for three very simple reasons.
What results is a misdirection of internal talent pool to properly program and position the Club in the path of the market it serves. Gregg will provide real life solutions to the issue.