North Region Meeting
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North Region Meeting
Dallas Athletic Club
Wednesday, April 4th

The North Region invites club industry professionals to the Dallas Athletic Club on April 4th.  We will be joined by professionals from Clubessential to discuss:

Creating Members for Life Using Data-Driven Strategies and Tactics:

The level of expectations as to what constitutes great service today, in our increasingly digital world, is far different than what it was even 5 years ago. We now live in what Forrester Research calls the "Age of the Customer" -- an age where customers expect to receive highly personalized data-informed experiences that cater to their preferences and their desire for convenience. Well known companies like Amazon, Netflix and Uber have all adapted to this shift -- empowering customers to use technology to take advantage of on-demand services and empowering those companies to deliver 1:1 marketing to each customer using data captured during transactions. Clubs would be wise to mimic what these companies are doing, because members expect to receive the same type of personalized experience throughout the lifecycle of their membership.

Meeting Schedule
3:30 pm  Arrival
4:00 pm  Education Program
5:00 pm Happy Hour

Dallas Athletic Club
4111 Dallas Athletic Drive
Dallas, TX 75228
GM: Brent Burkhart
Online Registration
Registration is Complimentary 
Texas Lone Star Chapter  I  1415 S. Voss, Ste. 110 #397, Houston, TX 77057  I  214-871-9800  I
North Region Meeting
Wednesday, April 04, 2018 3:30 PM
Dallas Athletic Club