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South Region Meeting
Sugar Creek Country Club
Tuesday, August 21st

The South Region invites club industry professionals to Sugar Creek Country Club on August 21st for Dinner & Education by our partners at Clubessential.

Creating Members for Life Using Data-Driven Strategies and Tactics:

The level of expectations as to what constitutes great service today, in our increasingly digital world, is far different than what it was even 5 years ago. We now live in what Forrester Research calls the "Age of the Customer" -- an age where customers expect to receive highly personalized data-informed experiences that cater to their preferences and their desire for convenience. Well known companies like Amazon, Netflix and Uber have all adapted to this shift -- empowering customers to use technology to take advantage of on-demand services and empowering those companies to deliver 1:1 marketing to each customer using data captured during transactions. Clubs would be wise to mimic what these companies are doing, because members expect to receive the same type of personalized experience throughout the lifecycle of their membership.

Meeting Schedule
5:00 pm  Arrival
5:30 pm  Education Program
6:30 pm Dinner

Sugar Creek Country Club
420 Sugar Creek Blvd.
Sugar Land, TX 77478
GM: Gordon Wagner, CCM
Online Registration
Registration is $25 per person
Texas Lone Star Chapter  I  1415 S. Voss, Ste. 110 #397, Houston, TX 77057  I  214-871-9800  I  www.texascmaa.org
South Region Meeting
Tuesday, August 21, 2018 5:00 PM
Sugar Creek Country Club